Trident Seafoods, one of the biggest seafood companies in the US, has created some new and unique gluten free fish noodles. They’re called “protein noodles” and are made from Alaskan whitefish (pollock) and egg whites.
They appear to be one of several products geared toward an attempt at re-branding and selling to the low-carb and gluten free demographic.
Pollock has often been called “trash fish” because it has historically been rejected by both chefs and upscale restaurants since it’s usually not as popular with consumers.
Americans tend to order more mainstream options such as tuna, salmon, and tilapia. (And I do have to say, I love me some salmon!)
However, Alaska pollock is purported to be the largest remaining source of palatable fish in the world.
It’s processed in huge volumes (about 2 billions pounds every year) and, due to its mild flavor, is frequently used in items like fake crab, fish sticks, fish paste, etc.
It’s also the primary fish used in the fast food industry (think filet-o-fish, fish tacos, fish sandwiches, etc.).
So it’s actually consumed in very large quantities. It’s just not a common stand-alone fish.
So these new gluten free fish noodles seem to be an effort to expand their market and demonstrate how widely fish can be used in foods. And since one serving of noodles has 10 grams of protein, it sounds pretty interesting.
And I think the concept is brilliant! Why compete with your current customer base when you can branch out and capture new customers?
I’d rather have more choices than fewer choices!! It’s always great to have one more alternative to the grains that are trying to kill me.
Alaska pollock is high in protein and low in fat. It has about 500 mg of omega-3 fatty acids in a serving. It also contains phosphorus, magnesium, potassium, copper, zinc, iron, and calcium. Not too shabby!
Given how healthy pollock is, I’m excited about the re-branding effort Trident is undertaking. I know I’d be much more inclined to eat fish in the form of noodles than I would as a straight-up fish!
If you enjoyed this article, check out Who Else Wants Delicious Gluten Free Pasta?!